Allergan Aesthetics
Individuality Campaign
Project Overview
Allergan Aesthetics’ Individuality campaign explored how self-expression is evolving within the aesthetics industry, supported by extensive global research and cultural insight.
Working within established campaign branding and assets, I designed a series of social media carousels and infographics to translate complex research findings into clear, engaging, and accessible visual content for digital platforms.
The Challenge
The campaign was rooted in dense, research-led content, including statistics, academic references, and nuanced cultural insights.
The challenge was to distil this information into social-first visuals that felt human, inclusive, and emotionally resonant, while maintaining clarity, accuracy, and strict brand consistency across multiple formats.
My Role
I was responsible for the design and delivery of a suite of social assets for the Individuality campaign, working within Allergan Aesthetics’ established visual system. My responsibilities included:
Designing Instagram carousel posts aligned with campaign messaging
Translating research data and statistics into clear infographic layouts
Adapting long-form report insights into concise, social-friendly narratives
Ensuring consistency across typography, colour, and visual hierarchy
Preparing final assets for digital rollout
(Campaign concept, research, and strategy developed by Allergan Aesthetics in collaboration with Wunderman Thompson Intelligence.)
Social Assets
A selection of Instagram carousel posts designed to communicate key themes around individuality, representation, and self-expression within the aesthetics industry.
Infographics
Data-led infographic designs translating research insights and statistics into clear, accessible visual formats suitable for digital distribution.
Outcome
The final assets formed part of Allergan Aesthetics’ broader Individuality campaign, supporting digital engagement around inclusivity, representation, and self-expression in modern aesthetics.