Baukjen Balloon Trouser Launch
Digital Campaign Concept
Project Overview
A social-first product launch concept for Baukjen, designed to position the Balloon Trouser as a versatile wardrobe staple.
Create a digital concept that felt true to Baukjen’s clean, editorial aesthetic while making one hero product feel commercially strong and visually engaging across social.
The Challenge
My Role
Concept, visual direction, and digital rollout across social-first formats including hero assets, carousel thinking, and supporting story content.
I built the concept around a simple styling story: one piece, three ways - showing the Balloon Trouser across work, evening, and weekend to highlight versatility and everyday relevance.
