Janssen Oncology
Movember Awareness Campaign
Project Overview
A social-first awareness campaign developed for Janssen Oncology as part of Movember, focused on encouraging prostate cancer awareness and early health checks.
The campaign combined bold static visuals with short-looped motion assets to communicate key facts in a clear, engaging way across LinkedIn, Instagram, and Twitter.
To communicate a sensitive health topic in a way that felt approachable, memorable, and effective on social media.
The campaign needed to balance humour and clarity with brand responsibility, while delivering scroll-stopping digital assets within a tight production timeline.
The Challenge
I worked as a designer within the Havas team, focusing on digital and motion-led deliverables for the campaign.
I led the design and delivery of short-looped motion assets, creating two videos from storyboard to final execution and developing an additional motion asset to support visual consistency across the campaign. I also designed and adapted static social visuals to ensure alignment across platforms and formats.
My Role
Motion design for social-first, short-looped video content
Storyboarding and visual storytelling for animated assets
Design and execution of static social posts
Translating campaign messaging into clear, engaging digital visuals
Adapting assets across multiple social platforms and formats
Working within an integrated creative team, I ensured all outputs aligned with campaign strategy and brand guidelines.
Motion & Production Visuals
Short-looped motion assets designed to communicate key prostate cancer facts in a clear, engaging, and social-first format.
Social Stills
Bold, attention-grabbing static visuals designed to stop the scroll and reinforce the campaign message through a playful
but provocative visual metaphor.
